Snug Statement Pieces

  • Rasta Rhapsody

    Happy colours & happier vibes
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  • Girls Of Summer

    A minimalistic tee that grabs maximum eye balls. Girls of summer, are you ready?
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Stellar Stripes

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Your Best Bet!

Downright Distinctive

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Let it get the best of you

Frisky Feelings


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Step Up

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Mood Black

Cool Cat Chronicles

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Frisky Feelings Tee

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Featured Collections

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Brand Story

  • Brand Story

    RARA is the brainchild of Rashnaz, a fashion design graduate hailing from Gujarat.

  • Brand Story

    Having 5+ years of experience with private designer labels and mass manufacturing companies as well as fashion app, the founder was inspired to concoct her own curated set of print & design centric apparel.

  • Brand Story

    The fashion merchanise available exclusively on is an extension of the designer's love for creating unique & attractive prints & artwork that people would love to own & flaunt.

  • Show us some love

    You can follow and tag us on IG @rarabyrashnaz. HAVE A GREAT SHOPPING EXPERIENCE!



"Really amazing collection with unique designs and prints. Printed hoodies are one of my favorite, perfect for parties and music festivals. Its hard to find such beautiful prints in the States. Buying experience is very easy with timely delivery. I would definitely recommend trying this out"

Praneet Solanki

“I have just one word WOW... I just Love Love Love Love it all. Great Outfits, Made well and Great prices. Will be back to buy more. Thank You.”

Kainaz Sethna

“They have some of the best collections and Designs ”

Giridhar Magaji

“Amazing Clothing Options for Men and women, highly recommend”

Mike Enginer

“I love to flaunt myself in RARA & it always feels different & sexy. I love the animal print collection. ”


“The tropical muscle tank top is just what I was looking for. The quality of the fabric, the design, the fit & comfort are all spot on. Kudos to labelrara!”


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